Home For The Holidays

Receiving a gift is a powerful experience; it creates a sense of connection to the giver and can create positive associations with a person or a brand. Companies and marketers have long relied on the power of gifting to secure better relationships with potential and existing clients, to show appreciation for their business. When used as part of your overall marketing or employee retention efforts, gifting can be highly effective in terms of ROI and satisfaction. If you’ve ever gotten an unexpected surprise or treat, then you’ve personally experienced this phenomenon in action. It also fosters good will, reciprocity and trust. Something all of our relationships can benefit from whether personal or corporate, especially during the holiday season.